Zagging: building advocacy through digital and social media
- Publisher:
- Kendall Hunt
- Release Date:
- 2021
- ISBN-10:
- 1792477414
- ISBN-13:
- 9781792477416
- List Price:
- $37.00
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About Zagging: building advocacy through digital and social media
Zagging: building advocacy throguh digital and social media incorporates strategies and tactics for growing influence, engagement, and impact using data analytics and key performance indicators to support its applied approach. On social media today, we are competing against the global crowded news feed. Getting noticed or grabbing attention on social media today is at a premium considering there are over 60 billion posts made every 24-hours in addition to the 4,000 to 10,000 paid ads depending on which DMA (designated market area) you reside. Taking a 'Zagging' approach with this guidebook will help industry professionals, advocacy organizations, and students navigate this crowded space and become the signal within the noise. The key is to focus on what your organization is trying to achieve and determine how digital and social media strategies align by supporting your Advocacy campaign…
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