Advertising by Design: Creating Visual Communications with Graphic Impact

About Advertising by Design: Creating Visual Communications with Graphic Impact

Written specifically for designers rather than marketing professionals, this highly visual book provides a detailed, illustrated behind-the-scenes view of the development process of advertising design. Full-color, recognizable images support coverage of every facet of advertising design, including developing imaginative ideas, copywriting, and advertising history, as well as information on careers in advertising design. A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions. Advertising by Design encourages students…

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