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Business Marketing Management: B2B

Business Marketing Management: B2B
Hardcover
Edition:
11
Author:
Michael D. Hutt
Publisher:
South-Western, Cengage Learning
Release Date:
2013
ISBN-10:
1133189563
ISBN-13:
9781133189565
List Price: 
$271.95
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About Business Marketing Management: B2B

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition includes additional emphasis on automated B2B practices…

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