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Business-to-Business Marketing

Business-to-Business Marketing
Paperback
Edition:
5
Authors:
David Ross Brennan
Louise Canning
Raymond McDowell
Publisher:
SAGE Publications
Release Date:
2020
ISBN-10:
1526494396
ISBN-13:
9781526494399

Buy vs Rent: We recommend you Buy

This compares the total cost of owning the book (cheapest buy price minus the best sell-back offer today) with the cheapest rental.

Buy
Price:
$12.21
Condition:
Used
Sell Price:
None
Final Cost:
$12.21

VS

Rent
Price:
$44.37
Duration:
60 Days
Sell Price:
None
Final Cost:
$44.37

Disclaimer: These calculations are based on the current advertised price. Your results will vary depending on several factors, including the condition of the book and the advertised price at the time of sale.

Cheapest Price Summary

Used: $12.21

eCampus
(Marketplace)
Price:
$8.24
Shipping:
$3.97
Total:
$12.21
Buy Nowclick here!

New: $74.75

eCampus
Price:
$74.75
Shipping:
$0.00
Total:
$74.75
Buy Nowclick here!

Short Term Rental (60 days): $44.37

eCampus
Price:
$40.40
Shipping:
$3.97
Total:
$44.37
Rent Nowclick here!
Not available right now: EBook

Prices checked Oct 19, 2026, 8:50 PM ET. Totals include shipping where the store lists it.

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About Business-to-Business Marketing

"Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transformation and social responsibility in business markets 'Scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content…

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