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Contemporary Marketing

Contemporary Marketing
Paperback
Edition:
17
Authors:
Louis E. Boone
David L. Kurtz
Publisher:
South-Western
Release Date:
2015
ISBN-10:
1305075366
ISBN-13:
9781305075368

Buy vs Rent: We recommend you Buy

This compares the total cost of owning the book (cheapest buy price minus the best sell-back offer today) with the cheapest rental.

Buy
Price:
$6.65
Condition:
Used
Sell Price:
None
Final Cost:
$6.65

VS

Rent
Price:
$106.01
Duration:
60 Days
Sell Price:
None
Final Cost:
$106.01

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Cheapest Price Summary

Used: $6.65

eCampus
Price:
$2.68
Shipping:
$3.97
Total:
$6.65
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Short Term Rental (60 days): $106.01

eCampus
Price:
$102.04
Shipping:
$3.97
Total:
$106.01
Rent Nowclick here!

eBook (180 days): $76.99

eCampus
Price:
$76.99
Shipping:
$0.00
Total:
$76.99
Rent Nowclick here!
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About Contemporary Marketing

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced…

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