Entrepreneurship
- Paperback
- Edition:
- 3
- Publisher:
- Prentice Hall PTR
- Release Date:
- 2012
- ISBN-10:
- 0133102912
- ISBN-13:
- 9780133102918
-
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Store Condition Coupons & Deals Price Shipping Total eCampus
(Marketplace)Used
(Marketplace)Used
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as of Oct 19, 2026, 10:19 PM ET$3.97
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About Entrepreneurship
Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
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