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Event Planning and Management: Principles, Planning and Practice (PR In Practice)

Event Planning and Management: Principles, Planning and Practice (PR In Practice)
Paperback
Edition:
2
Authors:
Ruth Dowson
David Bassett
Publisher:
KoganPage
Release Date:
2018
ISBN-10:
0749483318
ISBN-13:
9780749483319
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Shipping:
$3.97
Total:
$66.78
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About Event Planning and Management: Principles, Planning and Practice (PR In…

Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."

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