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Graphic Design: The New Basics

Graphic Design: The New Basics
Hardcover
Edition:
1
Author:
Ellen Lupton
Publisher:
Princeton Architectural Press
Release Date:
2008
ISBN-10:
1568987706
ISBN-13:
9781568987705
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About Graphic Design: The New Basics

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is…

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