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International Marketing

International Marketing
Hardcover
Edition:
18
Authors:
Philip R. Cateora
R. Bruce Money
Mary C. Gilly
John L. Graham
Publisher:
McGraw-Hill Education
Release Date:
2020
ISBN-10:
1259712354
ISBN-13:
9781259712357

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Price:
$22.42
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Price:
$81.97
Duration:
76 Days
Sell Price:
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Final Cost:
$81.97

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Used: $22.42

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Price:
$18.45
Shipping:
$3.97
Total:
$22.42
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Semester Rental (76 days): $81.97

eCampus
Price:
$78.00
Shipping:
$3.97
Total:
$81.97
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About International Marketing

"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China…

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