Introduction To Business Analytics: 2026 Release
- ePub
- Publisher:
- McGraw-Hill Higher Education (US)
- Release Date:
- 2026
- ISBN-10:
- 1265166749
- ISBN-13:
- 9781265166748
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About Introduction To Business Analytics: 2026 Release
Introduction to Business Analytics equips students with the skills to ask the right questions, analyze data using tools like Excel®, Tableau®, Power BI®, and now Python® and GenAI, and interpret results to make informed business decisions. This title integrates an author-created framework called the SOAR analytics modelSpecify the question, Obtain the data, Analyze the data, and Report the resultsthroughout its chapters and labs, ensuring a structured approach to learning. With over 100 hands-on labs and a capstone featuring three comprehensive projects, students gain practical experience applying the SOAR model to real-world business scenarios. This unique focus on practical application and accessible tools makes Introduction to Business Analytics the ideal choice for introductory-level business analytics courses.
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