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Introduction to Neuromarketing & Consumer Neuroscience

Introduction to Neuromarketing & Consumer Neuroscience
Paperback
Edition:
1
Author:
Thomas Zoëga Ramsøy
Publisher:
Neurons Inc ApS
Release Date:
2015
ISBN-10:
8799760207
ISBN-13:
9788799760206

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About Introduction to Neuromarketing & Consumer Neuroscience

"How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experimenting something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and…

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