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Managerial Economics

Managerial Economics
Hardcover
Edition:
12
Author:
Mark Hirschey
Publisher:
Cengage Learning
Release Date:
2008
ISBN-10:
0324588860
ISBN-13:
9780324588866
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About Managerial Economics

The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive…

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