Compare prices and save on cheap textbooks at CheapestTextbooks.com

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Paperback
Edition:
2
Author:
Mike Grigsby
Publisher:
Kogan Page
Release Date:
2018
ISBN-10:
0749482168
ISBN-13:
9780749482169

Buy vs Rent: We recommend you Buy

This compares the total cost of owning the book (cheapest buy price minus the best sell-back offer today) with the cheapest rental.

Buy
Price:
$9.47
Condition:
Used
Sell Price:
None
Final Cost:
$9.47

VS

Rent
Price:
$21.35
Duration:
60 Days
Sell Price:
None
Final Cost:
$21.35

Disclaimer: These calculations are based on the current advertised price. Your results will vary depending on several factors, including the condition of the book and the advertised price at the time of sale.

Cheapest Price Summary

Used: $9.47

eCampus
(Marketplace)
Price:
$5.50
Shipping:
$3.97
Total:
$9.47
Buy Nowclick here!

New: $39.51

BiggerBooks
Price:
$39.51
Shipping:
at checkout
Total:
$39.51
Buy Nowclick here!

Short Term Rental (60 days): $21.35

Knetbooks
Price:
$21.35
Shipping:
at checkout
Total:
$21.35
Rent Nowclick here!
Store Condition Coupons & Deals Price Shipping Total 
VitalSource
eBook
eBook Check price
at VitalSource		 at checkout
 
CheckPriceclick here!
RedShelf
eTextbook
eTextbook Check price
at RedShelf		 at checkout
 
CheckPriceclick here!
Amazon
New & used
New & used Check price
at Amazon		 at checkout
 
CheckPriceclick here!
AbeBooks
Used & new (marketplace)
Used & new (marketplace) Check price
at AbeBooks		 at checkout
 
CheckPriceclick here!
SellBackBooks
Sell back
Sell back Check price
at SellBackBooks		 at checkout
 
CheckSell Backclick here!
Not available right now: EBook

Prices checked Oct 20, 2026, 9:20 AM ET. Totals include shipping where the store lists it. As an Amazon Associate, CheapestTextbooks.com earns from qualifying purchases.

About Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data…

"Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All…

How CheapestTextbooks.com compares prices

When you open this page we ask eCampus, Amazon, Knetbooks, BiggerBooks, VitalSource and RedShelf for their current prices on ISBN 9780749482169 and sort every offer by its total with shipping. Rental rows show the term (semester, quarter or short term) and that term goes with you to the store's cart, and eBook rows link straight to the 180-day or no-expiry option you picked. Prices are rechecked at least every 30 minutes, so confirm the total at checkout.

More Consumer Guides textbooks

Browse: Consumer Guides textbooks · All textbook subjects