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Marketing Research

Marketing Research
Hardcover
Edition:
2
Authors:
A. Parasuraman
Dhruv Grewal
R. Krishnan
Publisher:
South-Western College Pub
Release Date:
2006
ISBN-10:
0618660631
ISBN-13:
9780618660636
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About Marketing Research

Provides a presentation of marketing research, and includes examples from the global, technology, service, and small business areas. This book features an open layout, making an often difficult and overwhelming subject easy for students

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