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Marketing research essentials

Marketing research essentials
Paperback
Edition:
5
Author:
Carl D. McDaniel
Publisher:
John Wiley
Release Date:
2006
ISBN-10:
0471684767
ISBN-13:
9780471684763
List Price: 
$167.95
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Price:
$33.62
Shipping:
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Total:
$37.59
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About Marketing research essentials

McDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketing Research, 6th Edition, this paperback text offers the same user-oriented, real-world focus, and cutting-edge content in a more streamlined format. * Authors wired to the marketing research industry: Unlike many other marketing research texts, Marketing Research Essentials provides a real-world view of the field from authors who are industry insiders.…

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