Compare prices and save on cheap textbooks at CheapestTextbooks.com

Marketing research essentials

Marketing research essentials
Edition:
9
Author:
Carl Jr. McDaniel
Publisher:
Wiley
Release Date:
2016
ISBN-10:
1119239451
ISBN-13:
9781119239451
List Price: 
$75.95
Cheapest Price Summary

Used: $67.30

eCampus
(Marketplace)
Price:
$63.33
Shipping:
$3.97
Total:
$67.30
Buy Nowclick here!

New: $101.83

eCampus
Price:
$101.83
Shipping:
$0.00
Total:
$101.83
Buy Nowclick here!

eBook (150 days): $38.40

eCampus
Price:
$38.40
Shipping:
$0.00
Total:
$38.40
Rent Nowclick here!
Not available right now: Semester Rental, Quarter Rental, Short Term Rental

Prices checked Oct 20, 2026, 12:11 AM ET. Totals include shipping where the store lists it.

Also check: Knetbooks (rentals) · BiggerBooks · VitalSource (eBooks) · AbeBooks (marketplace) · SellBackBooks (sell back)

About Marketing research essentials

" In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice "--

How CheapestTextbooks.com compares prices

When you open this page we ask eCampus, Knetbooks, BiggerBooks and VitalSource for their current prices on ISBN 9781119239451 and sort every offer by its total with shipping. Rental rows show the term (semester, quarter or short term) and that term goes with you to the store's cart, and eBook rows link straight to the 180-day or no-expiry option you picked. Prices are rechecked at least every 30 minutes, so confirm the total at checkout.

Browse all textbook subjects