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The Shortest Distance Between You and Your New Product, 2nd Edition: How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster

The Shortest Distance Between You and Your New Product, 2nd Edition: How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster
Paperback
Edition:
2nd ed.
Author:
Katherine Radeka
Publisher:
Chesapeake Research Press
Release Date:
2017
ISBN-10:
0979532167
ISBN-13:
9780979532160
List Price: 
$24.00

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About The Shortest Distance Between You and Your New Product, 2nd Edition: How…

Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster. When you can get your product into customers' hands faster, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten the time it takes before your company begins to earn money from your ideas. You can reduce development costs, making it easier for investors, executive teams and program sponsors to buy into your ideas. If your idea is meant to fail, it will fail faster, freeing you up to go on to your next idea. All along the way, you'll build knowledge that will accelerate your progress now, and speed up the teams that will develop the next product even more. The Rapid Learning Cycles framework was developed experientially, building…

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