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Wine Marketing and Sales,Third Edition

Wine Marketing and Sales,Third Edition
Hardcover
Edition:
3
Authors:
Paul Wagner
Liz Thach
Janeen Olsen
Publisher:
Board & Bench Publishing
Release Date:
2017
ISBN-10:
1935879448
ISBN-13:
9781935879442
Cheapest Price Summary

Used: $41.12

eCampus
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$37.15
Shipping:
$3.97
Total:
$41.12
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About Wine Marketing and Sales,Third Edition

The bestselling wine marketing book is fully revised and updated. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industry's most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner.

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