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For courses in international business. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help readers effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-¿written cases, including seven…
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